Swedish American
Lime MS Kungsholm IV - 1966
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MS Kungsholm
MS Kungsholm seen cruising
Page One
MS Kungsholm Advance 1965
Promotional Brochure
There is no doubt that the Swedish American
Line had been building ships for a long time and this was their fourth
Kungsholm, thus she had to be spectacular! And there was no doubt that this
ship was without a doubt a maritime piece of art, both externally with her long
elegant sleek lines and her amazing bow! Then there were those two beautifully
styled yellow funnels and the perfectly slanted tall radar mast and aft main
mast! What was tragic that this magnificently designed ship sailed looking
beautiful for just twelve years, for she was finally sold to P&O/Princess
Cruises who completely rebuilt her and upon completion she was almost
unrecognisable! But you can find her complete history on Page Two, which will
cover her story from birth in 1966 to her concluding days in 2015, when she was
finally sold to the ship breakers having last operated as a floating Hotel in
This page features a very rare and a special
MS Kungsholm brochure that was released in July 1965, three months after she
was launched, but well before she was completed and she did not depart on her
maiden voyage until April 22, 1966. Thus the brochure is made up of 15 pages,
plus the front and back covers as well as a fitted folded large two-sided Deck
Plan of the ship. The pages are filled with some wonderful artwork of the
public venues, exterior facilities as well as the accommodations and these were
executed by the designer Sven E. Roberg and artist Gerd Miller of Seroca Reklam AB (Agency),
Swedish American Line
Before I commence with the advance brochure,
let me reply to the question I have been so often ask, what does the
three-crown logo mean on the funnel? SAL offer the following explanation: “Ships
of the White Viking Fleet carry three golden crowns on their funnels. They are
symbols of excellence in Service, Comfort and Gracious Living!”
Please Note: Due to the shading on the various pages of the brochure, scanning did not allow very clear print, thus I have added the copy from all the pages where it is difficult to read below the image of each page.
Reuben Goossens.
Advance
Promotional Brochure 1965:
Front cover
Copy bottom left: Under Swedish registry with traditional Swedish seamanship and seaworthiness.
Inside front cover - Page One
Page Two
Copy Page Two:
The new KUNGSHOLM is far more than just a ship. This magnificent vessel envelops
you in a world of luxurious comfort from your very first moment on board,
invites you to experience and enjoy a new achievement in gracious living at
sea. The attractive Main Lounge and other public rooms, and most important your
spacious, richly furnished stateroom will prove to you that here you do indeed
meet a lovely bit of
Page Three
Copy top right:
The Main Lounge has been beautifully designed for discerning travellers. Here
you will sit back in the soft light and allow your mind to rest as the miles
slip by. The golden ceiling, the gold fabrics, the whole air of this splendid
salon will prove to you again and again that the new KUNGSHOLM is a ship
reflecting
Copy bottom left: Whether you love to dance or not - the dark blue carpeting, the varying shades of gold and light beige will please your eyes as you rest in any of the comfortable chairs. The design is Swedish modern, the atmosphere is international!
Page
Four
Copy bottom left: THE NEW KUNGSHOLM -
Copy bottom right: A brisk walk on the spacious Promenade Deck in the bracing sea air will whet your appetite. For fun and activity there’s the air-conditioned sports room, the deck games, the outdoor swimming pool.
Page
Five
Copy Page Five: Today is as good a time as any for a visit to the pool area on the Promenade Deck. After a refreshing swim, a light snack and a cool drink with pleasant companions you may feel inclined to rest and relax in the sun. Stairs lead directly to the Sun Deck Solarium.
Page Six
Copy top right:
Sea vistas blend with soft decorative colours and offer a warm and genuinely
inviting atmosphere. This charming lounge will frequently be used for buffet
luncheons, along with the Veranda on either side. Here passengers may while
away spend many happy hours with newly acquired friends.
Copy above right: The new KUNGSHOLM, largest passenger ship in
Pages above & below: Pages Seven and Eight - The
Dining Room
Copy is located below Page Eight
Copy Page Seven:
Great traditions of Continental cuisine are faithfully observed by Swedish
American Line chefs. The Chief Steward of the new KUNGSHOLM will make it a
point to cater to everybody’s taste. The dining room is furnished in
Swedish modern, the wall to wall carpeting dark blue, and the chairs are light
blue.
The center fold – Pages Ten
and Eleven
Copy top left:
The new KUNGSHOLM, largest passenger in
Page Twelve
Page Thirteen
Page Fourteen
Another popular feature: most adjacent rooms on board can be converted into connecting rooms if desired. Doorways on the main corridor lead to cabin foyers, each of which has doorways to two cabins. When connection room cabin arrangement is desired, the outher door becomes the entrance to both cabins.
Copy next to room symbols: 1. The wide beds are over six feet long. A deep American Beautyrest Mattress lulls you to a restful sleep. 2. The Combined chest of drawers and dressing table offers much light and space. 3. Automatic lighting in the wardrobes aids uou in making use of their ample, wide space. 4. Room service, lighting, music and a phone are at your fingertips on this bedside switch panel. 5. Sliding glass panels give the concealed portholes the appearance of windows.
Page Fifteen
Page Sixteen
Copy bottom of page: The tan and white shades of the ceramic wall tiles, the sand color of the vast tile floor, the deep blue of the water - poolside dreams in rattan chairs carry you to faraway shores.
Page Seventeen
The new KUNGSHOLM has pampered you from the
moment you sailed. Now, at journey’s end, you feel that you have come to
love this bit of
Back Cover
****************************
Located between pages fourteen and fifteen of the brochure is a long folded double-sided Deck Plan of the just launched MS Kungsholm. Below I have placed a slightly smaller sized version of the plan, however if you click on each the two deck plans a new page will open with a large image and one the large plan has opened, it will reduce in size, but just click on it once and it will return to its full size!
A superb design – the MS
Kungsholm seen in Auckland New
The photograph was kindly provided by
*If this is your image, please see the photo notes
at the bottom of page
MS Kungsholm IV INDEX:
Page
One … Kungsholm
Advance 1965 Promotional Brochure
Page Two … History - MS Kungsholm from 1966 to 1975 with SAL.
. And
1975 to 1978 with Flagship Cruises.
Page Three … Sea Princess, Victoria, Mona Lisa, Oceanic II,
. & Hotel Veronica. Sold in 2015 to breakers in Alang.
Page
Four … MV
Mona Lisa Photo Album & Deck Plan.
“Blue Water Liners sailing to the
distant shores.
I watched them come, I watched them go and I watched them die.”
Where you will discover
around 680 Classic Passenger & Passenger-Cargo Liners!
Where the ships of the
past make history & the 1914 built MV Doulos Story