Swedish American Lime MS Kungsholm IV - 1966
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With Reuben Goossens
Maritime Historian, Cruise‘n’Ship Reviewer, Author & Maritime Lecturer
Please Note: All ssMaritime and other related maritime/cruise sites are 100% non-commercial and privately owned. Be assured that I am NOT associated with any shipping or cruise companies or any travel/cruise agencies or any other organisations! Although the author has been in the passenger shipping industry since 1960, although is now retired but having completed around 680 Classic Liners and Cargo-Passengers Ships features I trust these will continue to provide classic ship enthusiasts the information the are seeking, but above all a great deal of pleasure! Reuben Goossens.
MS Kungsholm IV
The Swedish-American Line 1966 -1975 & & Flagship Cruises 1975-1978
Later the: MV Sea Princess 1978-1995, MS Victoria 1995-2002
MV Mona Lisa 2002-2007, MV Oceanic II 2007-2008, MV Mona Lisa 2008–2010
MS Kungsholm seen cruising
MS Kungsholm Advance 1965
There is no doubt that the Swedish American
Line had been building ships for a long time and this was their fourth
Kungsholm, thus she had to be spectacular! And there was no doubt that this
ship was without a doubt a maritime piece of art, both externally with her long
elegant sleek lines and her amazing bow! Then there were those two beautifully
styled yellow funnels and the perfectly slanted tall radar mast and aft main
mast! What was tragic that this magnificently designed ship sailed looking
beautiful for just twelve years, for she was finally sold to P&O/Princess
Cruises who completely rebuilt her and upon completion she was almost
unrecognisable! But you can find her complete history on Page Two, which will
cover her story from birth in 1966 to her concluding days in 2015, when she was
finally sold to the ship breakers having last operated as a floating Hotel in
This page features a very rare and a special
MS Kungsholm brochure that was released in July 1965, three months after she
was launched, but well before she was completed and she did not depart on her
maiden voyage until April 22, 1966. Thus the brochure is made up of 15 pages,
plus the front and back covers as well as a fitted folded large two-sided Deck
Plan of the ship. The pages are filled with some wonderful artwork of the
public venues, exterior facilities as well as the accommodations and these were
executed by the designer Sven E. Roberg and artist Gerd Miller of Seroca Reklam AB (Agency),
Swedish American Line
Before I commence with the advance brochure, let me reply to the question I have been so often ask, what does the three-crown logo mean on the funnel? SAL offer the following explanation: “Ships of the White Viking Fleet carry three golden crowns on their funnels. They are symbols of excellence in Service, Comfort and Gracious Living!”
Please Note: Due to the shading on the various pages of the brochure, scanning did not allow very clear print, thus I have added the copy from all the pages where it is difficult to read below the image of each page.
Copy bottom left: Under Swedish registry with traditional Swedish seamanship and seaworthiness.
Inside front cover - Page One
Copy Page Two:
The new KUNGSHOLM is far more than just a ship. This magnificent vessel envelops
you in a world of luxurious comfort from your very first moment on board,
invites you to experience and enjoy a new achievement in gracious living at
sea. The attractive Main Lounge and other public rooms, and most important your
spacious, richly furnished stateroom will prove to you that here you do indeed
meet a lovely bit of
Copy top right:
The Main Lounge has been beautifully designed for discerning travellers. Here
you will sit back in the soft light and allow your mind to rest as the miles
slip by. The golden ceiling, the gold fabrics, the whole air of this splendid
salon will prove to you again and again that the new KUNGSHOLM is a ship
Copy bottom left: Whether you love to dance or not - the dark blue carpeting, the varying shades of gold and light beige will please your eyes as you rest in any of the comfortable chairs. The design is Swedish modern, the atmosphere is international!
Copy bottom left: THE NEW KUNGSHOLM -
Copy bottom right: A brisk walk on the spacious Promenade Deck in the bracing sea air will whet your appetite. For fun and activity there’s the air-conditioned sports room, the deck games, the outdoor swimming pool.
Copy Page Five: Today is as good a time as any for a visit to the pool area on the Promenade Deck. After a refreshing swim, a light snack and a cool drink with pleasant companions you may feel inclined to rest and relax in the sun. Stairs lead directly to the Sun Deck Solarium.
Copy top right: Sea vistas blend with soft decorative colours and offer a warm and genuinely inviting atmosphere. This charming lounge will frequently be used for buffet luncheons, along with the Veranda on either side. Here passengers may while away spend many happy hours with newly acquired friends.
Copy above right: The new KUNGSHOLM, largest passenger ship in
Pages above & below: Pages Seven and Eight - The Dining Room
Copy is located below Page Eight
Copy Page Seven: Great traditions of Continental cuisine are faithfully observed by Swedish American Line chefs. The Chief Steward of the new KUNGSHOLM will make it a point to cater to everybody’s taste. The dining room is furnished in Swedish modern, the wall to wall carpeting dark blue, and the chairs are light blue.
Copy Page Eight: Ancient and modern meet in a most harmonious way in the dining
room of the new KUNGSHOLM. Rare antique
The center fold – Pages Ten and Eleven
Copy top left:
The new KUNGSHOLM, largest passenger in
Copy Page Twelve: Prominent decorators, artists and designers of many countries have made the new KUNGSHOLM a modern museum of the fine arts. With infinite skill and many light touches they have created public rooms and staterooms that give you the pleasant feeling of being at home from the very first moment you come on board. Here is one room for example where the large enamel decoration catches your eye from the very first moment and you find yourself amidst soothing surroundings made for conversation.
Copy Page Thirteen: The auditorium is an attractive room where you’ll enjoy movies, travel forums and lectures. It is furnished with comfortable Swedish-madechairs upholstered in burnt orange. Here passengers may also attend informal bridge and language classes.
Copy top left: One of the distinctive features of the new KUNGSHOLM is the sitting room area included in the great majority of cabins. By drawing the curtain at the foot of the beds, it is possible to form a separate sitting room or convenient dressing room area.
Another popular feature: most adjacent rooms on board can be converted into connecting rooms if desired. Doorways on the main corridor lead to cabin foyers, each of which has doorways to two cabins. When connection room cabin arrangement is desired, the outher door becomes the entrance to both cabins.
Copy next to room symbols: 1. The wide beds are over six feet long. A deep American Beautyrest Mattress lulls you to a restful sleep. 2. The Combined chest of drawers and dressing table offers much light and space. 3. Automatic lighting in the wardrobes aids uou in making use of their ample, wide space. 4. Room service, lighting, music and a phone are at your fingertips on this bedside switch panel. 5. Sliding glass panels give the concealed portholes the appearance of windows.
the copy is readable on the Single Cabin - Page fifteen!
Thankfully the copy is readable on the Single Cabin - Page fifteen!
top of page
Copy top of page: A sandy beach, sunny tropical waters of varing depths and colourful coral formations: that is the illusion created for the indoor swimming pool. Do go for a swim in the mildly heated salt water or rest and watch others demonstrate their skill. Moments later you may meet in the sauna bath or relax in the massage room. Then off to the gymnasium to build up new vigor for after diner dancing!
Copy bottom of page: The tan and white shades of the ceramic wall tiles, the sand color of the vast tile floor, the deep blue of the water - poolside dreams in rattan chairs carry you to faraway shores.
Copy Page Seventeen: At the end of your voyage the time has come for you to part from friends and new acquaintances, and from the officers and staff of the new KUNGSHOLM we hope that you will return soon for another lovely journey in true Swedish American Line de luxe comfort. You will want to I the romantic air that only a great ship can furnish, breathe once more the magic ocean breezes.
The new KUNGSHOLM has pampered you from the
moment you sailed. Now, at journey’s end, you feel that you have come to
love this bit of
one of the most sleek, graceful and glamorous ships to be built in the mid
MS Kungsholm one of the most sleek, graceful and glamorous ships to be built in the mid 1960’s!
Deck Plans from the Brochure:
Located between pages fourteen and fifteen of the brochure is a long folded double-sided Deck Plan of the just launched MS Kungsholm. Below I have placed a slightly smaller sized version of the plan, however if you click on each the two deck plans a new page will open with a large image and one the large plan has opened, it will reduce in size, but just click on it once and it will return to its full size!
Click the plan above to open the larger version
the plan above to open the larger version
Click the plan above to open the larger version
A superb design – the MS
Kungsholm seen in Auckland New
The photograph was kindly provided by
*If this is your image, please see the photo notes at the bottom of page
Soon the new and fully updated Page Two will be completed, covering the ships
complete history from her construction, her maiden voyage, her tragic
rebuilding by P&O/Princess when they removed her forward, be it the dummy
funnel and added a newly shaped taller funnel aft and made a one sleek and
elegant looking ship look hideous! To her various guises and her eventual role
as a floating hotel in the
MS Kungsholm IV INDEX:
Page One … Kungsholm Advance 1965 Promotional Brochure
Page Two … History - MS Kungsholm from 1966 to 1975 with SAL.
. And 1975 to 1978 with Flagship Cruises.
Page Three … Sea Princess, Victoria, Mona Lisa, Oceanic II,
. & Hotel Veronica. Sold in 2015 to breakers in Alang.
Page Four … MV Mona Lisa Photo Album & Deck Plan.
“Blue Water Liners sailing to the
I watched them come, I watched them go and I watched them die.”
Visit our ssMaritime Main INDEX
Where you will discover around 680 Classic Passenger & Passenger-Cargo Liners!
Where the ships of the past make history & the 1914 built MV Doulos Story
Please Note: ssmaritime and associated sites are 100% non-commercial and the author does not seek funding or favours and never have and never will.
Photographs on ssmaritime and associate pages are either by the author or from the author’s private collection. In addition there are some images and photographs that have been provided by Shipping Companies or private photographers or collectors. Credit is given to all contributors, however, there are some photographs provided to me without details regarding the photographer or owner concerned. Therefore, I hereby invite if owners of these images would be so kind to make them-selves known to me (my email address can be found at the bottom of the page on www.ssmaritime.com), in order that due credit may be given.
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